Problem
The previous Yamaha website had several design, usability, and navigation issues that affected user engagement and overall brand presentation. The homepage appeared visually heavy and lacked a clear content hierarchy, making it difficult for users to focus on the main message. The slider banners were not fully optimized, with inconsistent text placement and poor readability on different screens. Navigation lacked structure, causing users to struggle when looking for key areas such as Products, Services, Dealer Network, and Customer Support. Additionally, the site was not fully responsive—images overlapped, buttons were misplaced, and some sections did not scale correctly on mobile devices. User engagement tools like CTAs, social icons, and contact information were not highlighted, reducing interaction. Overall, the site did not reflect a modern, bold, and performance-driven brand identity expected from Yamaha.
Challenge & Solution
A fully redesigned and optimized Yamaha website was created, focusing on modern UI, clean structure, and improved responsiveness. The homepage slider was redesigned with high-quality visuals, bold typography, and properly aligned content to make the main branding message stand out clearly. A clean header menu structure was implemented, organizing key sections such as Products, Services, About Us, Contact, Customer Support, and Dealer Network for smooth navigation. The entire website was built or refined using WordPress and Elementor (or similar builder), enabling better layout control and consistent styling across pages. The mobile and tablet experience was fully optimized by fixing overlapping elements, adjusting scaling, and ensuring CTA buttons and sliders function smoothly. User engagement was enhanced with a bold “View Our Products” button, prominent contact info, and properly visible social icons. Overall, accessibility, readability, and user flow were greatly improved.
Final Outcome
The Yamaha website built on WordPress delivered a modern, fast, and highly manageable digital platform with strong improvements in performance and user experience. Using WordPress with a visual builder (such as Elementor), the redesign made page creation and layout control much easier, eliminating previous formatting issues and ensuring a clean, consistent interface throughout the site. The fully responsive redesign fixed all mobile and tablet display problems, allowing sliders, menus, and CTA buttons to function smoothly across all screen sizes. Navigation was structured clearly in WordPress menus, helping users quickly access key areas like Products, Services, Customer Support, and Dealer Network. Essential plugins were integrated to enhance functionality—such as slider plugins, contact forms, social media icons, and caching tools—without requiring custom development. The site’s performance and security improved through WordPress updates, caching optimization, and HTTPS support. With its SEO-friendly structure, optimized images, and clean URLs, the new WordPress version loads faster and ranks better on search engines. Furthermore, the CMS now allows Yamaha’s staff to update product details, images, banners, and content easily without developer assistance, making the website scalable for new bikes, promotions, and future expansions. Overall, the redesigned WordPress website delivers a strong, user-friendly, and future-ready digital experience that aligns with Yamaha’s modern brand identity.
Category:
DEVELOPMENT
Software:
WORDPRESS, FIGMA
Service:
DEVELOPMENT
Client:
AMW
Date:
OCTOBER 6, 2023
Website URL: