SEO is an acronym for Search Engine Optimization, which is the process of affecting the online visibility of a website/page
in the unpaid (organic) results of web search engines. Through SEO you can make your page rank higher in results, which means more visitors and thus more potential customers.
SEO is a great internet marketing strategy that takes into consideration how search engine algorithms work, what people search for and which search engines are preferred by people (Hello Google!).
In this article, we’ll look at the basics of SEO and how you can ensure your website is ranked as high up as possible in search results.
There are two distinct types of SEO: Onsite SEO and offsite SEO. Onsite SEO refers to everything that you can do to ensure great SEO on your website itself. This is also referred to as on-page SEO and is what we’ll go into depth about in this article and provide insights on how you can DIY onsite SEO.
Offsite SEO refers to SEO that is not directly on your website and refers to the actions you can take to promote your website on the web, besides advertising. These include link building, social media marketing and social bookmarking and are beyond the scope of this article.
Now let’s take a look at how you, yourself can ensure that the onsite SEO of your website is up to scratch.
The first step is to conduct an SEO Audit, which is an evaluation of the search engine friendliness of your website. The SEO audit will look at what’s working, what needs improvement and where your efforts should be focused.
Free Tools You Can Use
These are primary areas you need to cover:
For great SEO, it’s not just about the website in general but also about pages and posts. Here are some tips:
Did you know that Pinterest is the second largest search engine in the world not owned by Google? And that it is almost entirely image based?
Using SEO on the images you have on your website can help drive traffic to your site by:
How you can make the most of your image content for SEO:
Apart from the key areas described above, you should also pay attention to:
And there you have it, a basic guide on DIY SEO. Using these tips and tricks, you can ensure that your website has the best chances of being relevant in search results and thus drive more traffic to your website.
Share your SEO experiences and questions with us in the comments below!