Loops Integrated is an award-winning creative-led integrated marketing agency. The company has operations in Sri Lanka, Qatar and Australia. Our clients include brands from around the world; multinational and local; across a multitude of industries. For more information, visit www.loopsintegrated.com. As we continue to expand our digital marketing capabilities, we are seeking a dynamic and experienced Assistant Manager of Digital Marketing to join our team.

Key Responsibilities:

Strategic Support

• Collaborate with the Manager to design and implement digital marketing strategies that align with client objectives and business goals.
• Contribute to planning sessions and help shape campaign direction through market research and analysis.
• Act as a second-in-command to the Manager, stepping in to oversee projects and team activities as needed.

Campaign Management

• Plan, execute, and optimize digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor campaign performance metrics (e.g., CTR, CPC, CPA, ROAS) and provide actionable recommendations for improvement.
• Ensure timely and accurate reporting of campaign performance, insights, and optimization suggestions to clients and internal stakeholders.

Team Collaboration

• Work closely with creative, content, and account management teams to align digital campaigns with broader marketing goals.
• Provide guidance and mentorship to junior team members, fostering their growth and development.
• Act as the quality control checkpoint for digital deliverables, ensuring they meet client requirements and brand standards.

Innovation & Insights

• Stay informed about the latest trends, tools, and technologies in digital marketing to bring innovative ideas to campaigns.
• Conduct competitive analysis to identify opportunities and best practices for clients.

Client and Vendor Coordination

• Support client relationships by participating in meetings and ensuring their requirements are met with precision.
• Liaise with external agencies and vendors to ensure seamless execution of campaigns.

Compliance & Governance

• Ensure all campaigns adhere to industry regulations and guidelines, including those related to digital advertising and consumer privacy.

Qualifications & Skills

• A minimum of 2 years of experience in digital marketing, with a strong track record in campaign planning and performance optimization.
• Proficiency in using digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Ads) and analytics tools (Google Analytics, Data Studio).
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Strong organizational and multitasking skills, with a keen eye for detail.
• Excellent communication and collaboration skills.
• Knowledge of emerging digital marketing trends and a passion for continuous learning.

If you’re passionate about creativity, thrive on collaboration, and want to lead cutting-edge campaigns, we’d love to hear from you! Send your resume and CV.