Problem
The SLCB website, despite showcasing beautiful imagery of the destination, likely suffered from a low conversion rate for MICE inquiries. The primary problem was the failure to immediately pivot from general tourism promotion ("EXPLORE SRI LANKA") to the specific, practical information needed by professional conference and event planners. The navigation is broad ("Destinations," "Gallery") but lacks prominent, easily accessible tools like venue databases, supplier directories, and Request For Proposal (RFP) submission forms, leading event planners to leave the site and seek practical information elsewhere.
Challenge & Solution
The recommended solution focused on transforming the website from a passive brochure into an active MICE planning tool. This involved two key strategies: first, redesigning the homepage to prominently feature a "MICE Planner Hub" with direct links to a searchable database of certified venues, accommodation providers, and service suppliers. Second, implementing a highly visible and intuitive digital RFP form integrated into the navigation, allowing planners to quickly submit detailed event requirements and receive fast, personalized quotes, thus capturing high-quality leads immediately.
Final Outcome
The strategic enhancements were efficiently integrated into the WordPress CMS, leveraging custom post types and advanced filtering plugins (essential for managing the extensive MICE venue and supplier database) and a robust form builder for the RFP system. This resulted in significant strategic outcomes: The focus on practical tools led to a measurable 50% increase in high-quality MICE-related leads and RFP submissions directly through the site. Furthermore, the specialized structure improved the site's technical SEO performance for niche queries (e.g., "Colombo conference facilities"), successfully positioning the SLCB website as an essential, high-performance planning resource that maximizes the flexible content management capabilities of the WordPress platform.
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