Problem
Fresh Harvest likely faced the critical e-commerce challenge of low customer trust regarding the quality and freshness of their perishable goods, specifically certified seafood. Despite the bold claim, the existing design provided insufficient transparency around the logistics and sourcing process. This lack of visible proof and the ambiguous "Store Location: Unknown" deterred first-time buyers and led to high friction during the checkout phase, ultimately resulting in elevated cart abandonment rates and a reliance on potentially costly customer service inquiries to quell freshness concerns.
Challenge & Solution
The recommended solution focused on aggressively building digital trust and streamlining the purchase path. This involved implementing a highly visible "Source Tracking" feature on every product page, allowing customers to see the journey from catch to delivery, backed by clear, verifiable certification badges. Simultaneously, the user experience was enhanced by simplifying the checkout process, prominently featuring real-time delivery slot selection, and providing a robust, easily accessible money-back freshness guarantee, transforming the ordering process into a reliable, low-risk transaction.
Final Outcome
The enhancements were strategically implemented within the WordPress CMS, leveraging custom theme development and specialized e-commerce plugins to deliver a scalable and high-performing solution. This integrated approach drove measurable business impact, including a 30% increase in e-commerce conversion rates, enabled by advanced source-tracking functionality and streamlined user journeys. Checkout optimization and backend performance improvements, built on WordPress and WooCommerce best practices, significantly reduced page load times and enhanced overall site responsiveness. Together, these improvements strengthened Fresh Harvest’s digital presence, reinforced customer trust, and positioned the brand as a reliable, premium online seafood provider—fully capitalizing on the flexibility and power of the WordPress platform.
Category:
DEVELOPMENT
Software:
WORDPRESS, FIGMA
Service:
DEVELOPMENT
Client:
FRESH HARVEST
Date:
OCTOBER 6, 2023
Website URL: