Problem
The previous Rauland Australia website faced several usability and design issues that weakened the brand’s digital presence. The layout lacked a modern structure, making the interface feel outdated and visually inconsistent. Key healthcare solutions and product information were not clearly highlighted, causing users to search longer to find relevant content. Responsiveness was a major issue, with banners, text blocks, and navigation elements not aligning correctly on mobile devices. The menu structure was cluttered and not intuitive enough for users seeking solutions by industry or product category. Additionally, important CTAs such as Request a Demo, Contact Us, and Support links did not stand out, reducing user engagement and conversions. The previous design also lacked accessibility-friendly features, including proper contrast levels, readable typography, and clear interactive elements—making it less inclusive for users with visual or cognitive impairments.
Challenge & Solution
A fully refreshed, modern, and user-friendly WordPress-powered website was developed to address all design and usability issues. The interface was redesigned with a clean, corporate healthcare aesthetic, featuring high-quality imagery and a strong visual hierarchy that supports trust and professionalism. The navigation structure was reorganized under clear categories such as Who We Help, Products, Support, Resources, and Our Company, enabling faster access to essential information. A responsive layout was built using WordPress and Elementor, ensuring the website adapts smoothly across desktop, tablet, and mobile devices. CTAs like Request a Demo and Contact Us were strategically redesigned with high visibility to increase user engagement. Accessibility improvements were implemented through improved contrast, scalable typography, and clearly interactive buttons. Essential WordPress plugins were integrated to handle forms, analytics, performance optimization, and multilingual support. The entire content structure was simplified so that administrators can easily update pages, upload resources, and manage product information through the WordPress dashboard.
Final Outcome
The redesigned Rauland Australia website now delivers a highly professional, modern, and impactful digital experience that reflects the brand’s position in healthcare technology. The new WordPress build significantly improved performance, responsiveness, and user flow, making it easier for hospitals, aged-care providers, and healthcare professionals to explore solutions. Page load speed improved through optimized images, caching, and a lightweight WordPress theme, while simplified menus and clearer CTAs increased lead generation and demo requests. The WordPress CMS now allows the company’s internal team to update content, resources, and product details efficiently without developer assistance, making the site more scalable and future-ready. Accessibility enhancements ensure a more inclusive user experience, while the SEO-optimized structure helps the website rank better in search engines. Overall, the updated website strengthened user trust, improved navigation efficiency, enhanced visual appeal, and created a smoother path for potential clients to engage with the brand.
Category:
DEVELOPMENT
Software:
WORDPRESS, FIGMA
Service:
DEVELOPMENT
Client:
RAULAND AUSTRALIA
Date:
OCTOBER 6, 2023
Website URL: